Eddie Bauer - Why I Hike

From April till August, Eddie Bauer asked me to capture and share with my Instagram audience memories from the trail for their #WhyIHike 2019 campaign. I dove into this project passionate about sharing the rare moments that occur when hearts are set on being present in the outdoors. Those special surprises that nature presents: from breakthrough sunsets that leave you speechless to life changing conversations with friends on mountaintops; my goal was to capture the candid moments that inevitably become the most cherished memories.


Over 19 Posts:

Total Likes: 101,000+

Total Comments: 1,300+

Total Reach: 1,032,973+

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Happy Trails.